by Orbit | Mar 25, 2026 | Blog, Brand, Design, Rapid Reactions, Sports
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops across sports, branding, and culture — breaking down what works, what doesn’t, and what it all means. This week: the Tennessee Titans — and a rebrand that finally pulls them...
by Orbit | Mar 23, 2026 | Blog, Brand, Rapid Reactions
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops, rebrands, and brand moves that are shaping the creative landscape. This week: Sprite — and a refresh that feels less like reinvention, and more like rediscovery. A Return...
by Orbit | Mar 19, 2026 | Blog, Brand, Rapid Reactions
Some brands respond to modern design trends by simplifying everything down to the bare minimum. Penguin Random House just did the opposite. Instead of flattening or reworking one of the most recognizable marks in publishing, they took their iconic penguin and asked a...
by Orbit | Mar 10, 2026 | Blog, Rapid Reactions
Every time Apple launches a product, the internet reacts like it’s reviewing a Formula One car. Benchmarks are dissected. RAM is scrutinized. Ports are counted like calories. But every once in a while, the conversation misses the point. Enter the MacBook Neo. Within...
by Orbit | Aug 26, 2025 | Blog, Brand, Design, Rapid Reactions
Rapid Reactions takes the latest brand pivots and breaks them down—strategy, execution, and the cultural static in between—served with a designer’s eye and a splash of snark. A bit of context (for the uninitiated) Cracker Barrel’s first logo (1969) was text-only. In...
by Orbit | Jul 23, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
