by Orbit | Apr 9, 2026 | Blog, Brand, Design, DesignNova
DesignNova takes a behind-the-scenes look at some of the world’s most iconic brands, uncovering the stories, strategy, and systems that made them enduring. Some logos identify. Others guide. A rare few shape the way an entire city moves. When people think of the...
by Orbit | Mar 25, 2026 | Blog, Brand, Design, Rapid Reactions, Sports
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops across sports, branding, and culture — breaking down what works, what doesn’t, and what it all means. This week: the Tennessee Titans — and a rebrand that finally pulls them...
by Orbit | Mar 23, 2026 | Blog, Brand, Rapid Reactions
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops, rebrands, and brand moves that are shaping the creative landscape. This week: Sprite — and a refresh that feels less like reinvention, and more like rediscovery. A Return...
by Orbit | Mar 19, 2026 | Blog, Brand, Rapid Reactions
Some brands respond to modern design trends by simplifying everything down to the bare minimum. Penguin Random House just did the opposite. Instead of flattening or reworking one of the most recognizable marks in publishing, they took their iconic penguin and asked a...
by Orbit | Mar 5, 2026 | Blog, Brand, Design, DesignNova
DesignNova is a monthly series from Orbit Studios that dissects iconic logos and the strategic design decisions behind them. We explore how these symbols transcend aesthetics to become integral to brand identity and user experience. Some symbols represent companies....
by Orbit | Nov 4, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is where I break down micro brands turning everyday goods into cultural lightning rods. Today’s case: a bubbly prebiotic soda that hijacked the nostalgia of a 90s pop can and rewired it for the wellness generation. If Dr. Squatch proves that comedy can...
