by Orbit | Apr 9, 2026 | Blog, Brand, Design, DesignNova
DesignNova takes a behind-the-scenes look at some of the world’s most iconic brands, uncovering the stories, strategy, and systems that made them enduring. Some logos identify. Others guide. A rare few shape the way an entire city moves. When people think of the...
by Orbit | Apr 7, 2026 | Blog, Creative Leadership
After calling out the rise of the “everything designer,” it only feels fair to flip the lens. Because if job postings are revealing confusion… they’re also an opportunity to show clarity. And clarity is leadership. Let’s start here: Most design job postings...
by Orbit | Apr 2, 2026 | Blog, Creative Leadership
Every so often, a job posting makes the rounds in design circles for all the wrong reasons. You’ve seen them. Graphic designer… who also shoots video, edits motion, writes copy, runs social, maybe dabbles in 3D, and — why not — can build full websites if needed. The...
by Orbit | Mar 31, 2026 | Blog, Creative Leadership, Orbit30
Orbit30 is a look back at the moments that shaped a 30-year career in design, leadership, and creative problem-solving. Not the highlight reel, but the real stuff. The messy, human, occasionally chaotic experiences that, in hindsight, taught the lessons that actually...
by Orbit | Mar 25, 2026 | Blog, Brand, Design, Rapid Reactions, Sports
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops across sports, branding, and culture — breaking down what works, what doesn’t, and what it all means. This week: the Tennessee Titans — and a rebrand that finally pulls them...
by Orbit | Mar 23, 2026 | Blog, Brand, Rapid Reactions
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops, rebrands, and brand moves that are shaping the creative landscape. This week: Sprite — and a refresh that feels less like reinvention, and more like rediscovery. A Return...
