by Orbit | Mar 19, 2026 | Blog, Brand, Rapid Reactions
Some brands respond to modern design trends by simplifying everything down to the bare minimum. Penguin Random House just did the opposite. Instead of flattening or reworking one of the most recognizable marks in publishing, they took their iconic penguin and asked a...
by Orbit | Mar 10, 2026 | Blog, Rapid Reactions
Every time Apple launches a product, the internet reacts like it’s reviewing a Formula One car. Benchmarks are dissected. RAM is scrutinized. Ports are counted like calories. But every once in a while, the conversation misses the point. Enter the MacBook Neo. Within...
by Orbit | Mar 5, 2026 | Blog, Brand, Design, DesignNova
DesignNova is a monthly series from Orbit Studios that dissects iconic logos and the strategic design decisions behind them. We explore how these symbols transcend aesthetics to become integral to brand identity and user experience. Some symbols represent companies....
by Orbit | Feb 10, 2026 | AI, Blog, Creative Leadership
Every time a new creative tool shows up, the same question follows: “Should we be teaching this?” It’s the wrong question. The better one is: What kind of thinkers are we creating? Tools change. Thinking lasts. I’ve lived through enough shifts to know this pattern by...
by Orbit | Feb 5, 2026 | AI, Blog, Creative Leadership
By now, the pattern should be clear: AI doesn’t make people creative, it doesn’t turn juniors into seniors, and it certainly doesn’t replace leadership. What it does do is remove friction. And when friction disappears, what’s underneath becomes very visible. AI is a...
by Orbit | Jan 27, 2026 | AI, Blog, Creative Leadership
Part 1 reshaped how you think. Part 2 built long-term immunity. Part 3? This is where the metaphor lands: AI is rehearsal, not performance. Because the way most creatives get tripped up with AI isn’t output. It’s authorship. Somewhere along the line, the fear creeps...
