by Orbit | Nov 4, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is where I break down micro brands turning everyday goods into cultural lightning rods. Today’s case: a bubbly prebiotic soda that hijacked the nostalgia of a 90s pop can and rewired it for the wellness generation. If Dr. Squatch proves that comedy can...
by Orbit | Oct 28, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is where I dissect micro brands that turn ordinary products into design culture moments. Today’s subject: a bar of soap with the swagger of a craft beer and the internet literacy of a meme account. What’s the deal? Dr. Squatch is men’s soap dressed as an...
by Orbit | Oct 21, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is where I unpack design-driven micro brands that are redefining how we connect, consume, and communicate. These aren’t household names (at first). They’re challengers that play by different rules — like this one, which made bottled water feel like a heavy...
by Orbit | Oct 14, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is where I unpack design-driven micro brands that are redefining how we connect, consume, and communicate. These aren’t legacy brands with million-dollar budgets — they’re small companies doing smart, specific things with strategy and soul. This time, it’s...
by Orbit | Oct 7, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is where I unpack design-driven micro brands that are redefining how we connect, consume, and communicate. These aren’t legacy brands with six-figure ad budgets. They’re small companies doing smart, specific things — and this time, it’s a brand that...
by Orbit | Sep 30, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is a recurring series exploring micro brands — those sharp, niche, design-forward companies redefining what modern branding looks and feels like. Each post unpacks how one small-but-mighty brand stands out through identity, storytelling, and disruptive...
