by Orbit | Apr 16, 2026 | Blog, Creative Leadership, Design
In my last post, I talked about the shift from being the person who creates the work to the one who shapes it. That shift hinges on something we talk about a lot, but rarely define clearly: taste. Taste is one of those words that gets thrown around constantly in...
by Orbit | Apr 14, 2026 | Blog, Creative Leadership, Design
I came across a post recently that framed the Creative Director as “the taste person, not the idea person.” It stuck with me. Not because it’s provocative, but because it’s mostly true… and just incomplete enough to be worth unpacking. There’s a version of creative...
by Orbit | Apr 7, 2026 | Blog, Creative Leadership
After calling out the rise of the “everything designer,” it only feels fair to flip the lens. Because if job postings are revealing confusion… they’re also an opportunity to show clarity. And clarity is leadership. Let’s start here: Most design job postings...
by Orbit | Apr 2, 2026 | Blog, Creative Leadership
Every so often, a job posting makes the rounds in design circles for all the wrong reasons. You’ve seen them. Graphic designer… who also shoots video, edits motion, writes copy, runs social, maybe dabbles in 3D, and — why not — can build full websites if needed. The...
by Orbit | Mar 31, 2026 | Blog, Creative Leadership, Orbit30
Orbit30 is a look back at the moments that shaped a 30-year career in design, leadership, and creative problem-solving. Not the highlight reel, but the real stuff. The messy, human, occasionally chaotic experiences that, in hindsight, taught the lessons that actually...
by Orbit | Feb 10, 2026 | AI, Blog, Creative Leadership
Every time a new creative tool shows up, the same question follows: “Should we be teaching this?” It’s the wrong question. The better one is: What kind of thinkers are we creating? Tools change. Thinking lasts. I’ve lived through enough shifts to know this pattern by...
