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The AI Booster Shot, Part 2: How Creatives Build Long-Term Immunity

The AI Booster Shot, Part 2: How Creatives Build Long-Term Immunity

by Orbit | Jan 22, 2026 | AI, Blog, Creative Leadership

The first dose changes how you think.The second changes how you operate. In Part 1 of The AI Booster Shot, I argued that AI shouldn’t be treated like a one-off productivity hack — but like a habit. Something you return to regularly. Something that builds resistance to...
Micro-Habits, Macro Creativity: The Creative Director’s Booster-Shot Plan

Micro-Habits, Macro Creativity: The Creative Director’s Booster-Shot Plan

by Orbit | Jan 13, 2026 | AI, Blog, Creative Leadership

We tend to romanticize great creative decision-making as lightning bolts. But anyone who leads a creative team knows the truth: the work is built on discipline, not drama. Breakthroughs are the side effect of habits — tiny, consistent, intentional habits — that...
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