by Orbit | Feb 10, 2026 | AI, Blog, Creative Leadership
Every time a new creative tool shows up, the same question follows: “Should we be teaching this?” It’s the wrong question. The better one is: What kind of thinkers are we creating? Tools change. Thinking lasts. I’ve lived through enough shifts to know this pattern by...
by Orbit | Feb 5, 2026 | AI, Blog, Creative Leadership
By now, the pattern should be clear: AI doesn’t make people creative, it doesn’t turn juniors into seniors, and it certainly doesn’t replace leadership. What it does do is remove friction. And when friction disappears, what’s underneath becomes very visible. AI is a...
by Orbit | Jan 27, 2026 | AI, Blog, Creative Leadership
Part 1 reshaped how you think. Part 2 built long-term immunity. Part 3? This is where the metaphor lands: AI is rehearsal, not performance. Because the way most creatives get tripped up with AI isn’t output. It’s authorship. Somewhere along the line, the fear creeps...
by Orbit | Jan 22, 2026 | AI, Blog, Creative Leadership
The first dose changes how you think.The second changes how you operate. In Part 1 of The AI Booster Shot, I argued that AI shouldn’t be treated like a one-off productivity hack — but like a habit. Something you return to regularly. Something that builds resistance to...
by Orbit | Jan 13, 2026 | AI, Blog, Creative Leadership
We tend to romanticize great creative decision-making as lightning bolts. But anyone who leads a creative team knows the truth: the work is built on discipline, not drama. Breakthroughs are the side effect of habits — tiny, consistent, intentional habits — that...
by Orbit | Jan 8, 2026 | AI, Blog, Design
Creative leadership has always meant standing in the space between vision and execution, chaos and clarity, concept and craft. The arrival of AI hasn’t changed that — it’s just raised the stakes. Suddenly, every creative leader is being asked the same...
