by Orbit | Apr 9, 2026 | Blog, Brand, Design, DesignNova
DesignNova takes a behind-the-scenes look at some of the world’s most iconic brands, uncovering the stories, strategy, and systems that made them enduring. Some logos identify. Others guide. A rare few shape the way an entire city moves. When people think of the...
by Orbit | Mar 25, 2026 | Blog, Brand, Design, Rapid Reactions, Sports
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops across sports, branding, and culture — breaking down what works, what doesn’t, and what it all means. This week: the Tennessee Titans — and a rebrand that finally pulls them...
by Orbit | Mar 5, 2026 | Blog, Brand, Design, DesignNova
DesignNova is a monthly series from Orbit Studios that dissects iconic logos and the strategic design decisions behind them. We explore how these symbols transcend aesthetics to become integral to brand identity and user experience. Some symbols represent companies....
by Orbit | Jan 8, 2026 | AI, Blog, Design
Creative leadership has always meant standing in the space between vision and execution, chaos and clarity, concept and craft. The arrival of AI hasn’t changed that — it’s just raised the stakes. Suddenly, every creative leader is being asked the same...
by Orbit | Jan 5, 2026 | Blog, Design, The Dispatch
January always feels like a quiet inhale before the year exhales all at once. Before things get noisy again, I wanted to pause, look back at where the last year actually took me and share a bit of where things are headed next. 2025, in Motion Last year began with a...
by Orbit | Sep 18, 2025 | Blog, Brand, Design, Designing the Multiverse
Welcome to another instalment of Designing the Multiverse, the series where brand identities slip into alternate dimensions, cultural filters, and aesthetic timelines. So far, we’ve imagined Barbie reimagined by Bauhaus, IKEA curated by Wes Anderson, and now—Spotify…...
