by Orbit | Jul 22, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jun 19, 2025 | Blog, Design, Rapid Reactions
Design innovation is supposed to move us forward. But sometimes it just circles the runway in a shinier jet. This week, Apple unveiled its shiny new “Liquid Glass” interface — a translucent, frosted design language that will soon coat iOS and macOS in soft...
by Orbit | Jun 4, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reaction,” a recurring series on Trajectory where I take a design-world deep dive into newly released visual identities — from rebrands to sports uniforms — with an eye for what works, what wobbles, and what should’ve stayed in the sketchbook. Today:...
by Orbit | May 27, 2025 | Advertising, Blog, Brand, Design, Rapid Reactions, Shopper Marketing
Rapid Reactions is a recurring series from Orbit Studios, offering unfiltered, real-time creative takes on the latest marketing and design campaigns in the wild. Consider it a pop-up critique booth from a team who’s been in the trenches—and lived to art direct another...
by Orbit | May 18, 2025 | Blog, Design, Rapid Reactions
Sometimes design details are like paper cuts: small, frequent, and surprisingly painful. So, the fine folks at Engadget published a wishlist for Apple’s upcoming 2025 redesign. A lot of big asks: UI refinement, new AI features, better integration. All reasonable. But...
by Orbit | May 9, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reactions,” where I offer quick-hit brand critiques of new logo drops. These aren’t deep dives—just first impressions from a design-obsessed creative director with too many opinions and not enough time. Let’s go. Let’s start here: I actually like the...
