by Orbit | Jul 22, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 2, 2025 | Blog, Brand
Even great logos fall apart without systems. Here’s why your business needs brand guidelines — and how to build them (even after the fact). You’ve got a logo you love. It’s on your business cards, your building, maybe even the side of your delivery van. It’s been with...
by Orbit | Jun 26, 2025 | Blog, Orbit30
“We were a million bucks over budget, morale was shaky, and some of the designers had vanished behind Photoshop files and fake coffee cups. Enter the scrum. What happened next was one of the best leadership plays I’ve ever witnessed.” Welcome to another edition of...
by Orbit | Jun 23, 2025 | Blog, Brand, Design, DesignNova
DesignNova is a monthly series from Orbit Studios that dissects iconic logos and the strategic design decisions behind them. We explore how these symbols transcend aesthetics to become integral to brand identity and user experience. The Genesis: A Playful Identity...
by Orbit | Jun 21, 2025 | Blog, Design
I was listening to a recent ComicLab episode—Dave Kellett and Brad Guigar in peak form—when something stopped me mid-walk. They were talking about Greg Evans (Luann) and his interview with the National Cartoonists Society. He shared a story I hadn’t heard before:...
