by Orbit | Jul 25, 2025 | Blog, Illustration, Orbit30
Orbit30 is a retrospective series looking back at the moments, clients, and creative forks in the road that shaped the orbit of my career. The goal isn’t nostalgia — it’s momentum. By reflecting on the projects that got me here, I’m laying the groundwork for what...
by Orbit | Jul 24, 2025 | Blog, Brand, Design
Design doesn’t just make things look good — it makes people feel seen. And when it comes to political movements, nothing is more powerful than a message that feels like it was made just for you. When New York Assemblymember Zohran Mamdani announced his run for mayor...
by Orbit | Jul 23, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 22, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 2, 2025 | Blog, Brand
Even great logos fall apart without systems. Here’s why your business needs brand guidelines — and how to build them (even after the fact). You’ve got a logo you love. It’s on your business cards, your building, maybe even the side of your delivery van. It’s been with...