by Orbit | Mar 23, 2026 | Blog, Brand, Rapid Reactions
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops, rebrands, and brand moves that are shaping the creative landscape. This week: Sprite — and a refresh that feels less like reinvention, and more like rediscovery. A Return...
by Orbit | Mar 19, 2026 | Blog, Brand, Rapid Reactions
Some brands respond to modern design trends by simplifying everything down to the bare minimum. Penguin Random House just did the opposite. Instead of flattening or reworking one of the most recognizable marks in publishing, they took their iconic penguin and asked a...
by Orbit | Mar 10, 2026 | Blog, Rapid Reactions
Every time Apple launches a product, the internet reacts like it’s reviewing a Formula One car. Benchmarks are dissected. RAM is scrutinized. Ports are counted like calories. But every once in a while, the conversation misses the point. Enter the MacBook Neo. Within...
by Orbit | Mar 5, 2026 | Blog, Brand, Design, DesignNova
DesignNova is a monthly series from Orbit Studios that dissects iconic logos and the strategic design decisions behind them. We explore how these symbols transcend aesthetics to become integral to brand identity and user experience. Some symbols represent companies....
by Orbit | Feb 10, 2026 | AI, Blog, Creative Leadership
Every time a new creative tool shows up, the same question follows: “Should we be teaching this?” It’s the wrong question. The better one is: What kind of thinkers are we creating? Tools change. Thinking lasts. I’ve lived through enough shifts to know this pattern by...
