by Orbit | May 20, 2025 | Blog, Creative Survival
I had the opportunity to chat with an Associate Dean at an Ontario College last week, and what he said caught me off guard in the best way: “We’re thinking about introducing a new Art Direction course across a few art-related programs. Because with AI accelerating,...
by Orbit | May 18, 2025 | Blog, Design, Rapid Reactions
Sometimes design details are like paper cuts: small, frequent, and surprisingly painful. So, the fine folks at Engadget published a wishlist for Apple’s upcoming 2025 redesign. A lot of big asks: UI refinement, new AI features, better integration. All reasonable. But...
by Orbit | May 14, 2025 | Blog, Design, Illustration, Orbit30
Orbit30 is a monthly series that celebrates over 30 years of creative work—spotlighting standout projects from the archives, sharing behind-the-scenes stories, and reflecting on how each one shaped the journey. Some projects stay with you. Not just for how they turned...
by Orbit | May 9, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reactions,” where I offer quick-hit brand critiques of new logo drops. These aren’t deep dives—just first impressions from a design-obsessed creative director with too many opinions and not enough time. Let’s go. Let’s start here: I actually like the...
by Orbit | May 8, 2025 | Blog, Design, Shopper Marketing
In a world of split-second decisions, design that speaks instantly is the difference between cart and pass. I recently came across a terrific piece on LinkedIn by Greg Wight called “Why No One Bought Pierogies: A Lesson in Shopper Psychology.” In it, he...
