DesignNova: The Golden Arches — From Roadside Architecture to Global Icon

by Orbit | Jun 4, 2025 | Blog, Design, DesignNova

DesignNova is Orbit’s monthly series exploring the world’s most iconic design work — from logos and visual systems to packaging and environments. We unpack the strategy, craft, and cultural impact behind the visuals that shape our world. It Didn’t Start with a Logo...

Rapid Reaction: Magic, Modernized — But That Logo Needs a Timeout

by Orbit | Jun 4, 2025 | Blog, Brand, Design, Rapid Reactions, Sports

Welcome to “Rapid Reaction,” a recurring series on Trajectory where I take a design-world deep dive into newly released visual identities — from rebrands to sports uniforms — with an eye for what works, what wobbles, and what should’ve stayed in the sketchbook. Today:...

The Boards Are Alive: How the NHL’s Digital Dasherboards Became Broadcast MVPs

by Orbit | Jun 3, 2025 | Advertising, Blog, Design, Sports

As the Stanley Cup Final faces off this week—with McDavid’s Oilers looking to end Canada’s 32-year drought against the defending champion Florida Panthers—it’s not just the players that have levelled up. So have the boards themselves. There was a time when...

Rapid Reaction: It Has To Be Kerned™

by Orbit | May 27, 2025 | Advertising, Blog, Brand, Design, Rapid Reactions, Shopper Marketing

Rapid Reactions is a recurring series from Orbit Studios, offering unfiltered, real-time creative takes on the latest marketing and design campaigns in the wild. Consider it a pop-up critique booth from a team who’s been in the trenches—and lived to art direct another...

The Dispatch: Campaigns, Card Stock & Caesars, Oh My!

by Orbit | May 26, 2025 | Blog, News, The Dispatch

Welcome to The Dispatch — a regular-ish update beamed down from Orbit, tracking creative projects, client news, new connections, and cosmic blips from the edge of freelance life. Three weeks into full-time orbit and things are starting to click. The coffee is strong,...