by Orbit | Mar 31, 2026 | Blog, Creative Leadership, Orbit30
Orbit30 is a look back at the moments that shaped a 30-year career in design, leadership, and creative problem-solving. Not the highlight reel, but the real stuff. The messy, human, occasionally chaotic experiences that, in hindsight, taught the lessons that actually...
by Orbit | Mar 25, 2026 | Blog, Brand, Design, Rapid Reactions, Sports
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops across sports, branding, and culture — breaking down what works, what doesn’t, and what it all means. This week: the Tennessee Titans — and a rebrand that finally pulls them...
by Orbit | Mar 23, 2026 | Blog, Brand, Rapid Reactions
Rapid Reactions is an ongoing series where we take a quick, strategic look at new design drops, rebrands, and brand moves that are shaping the creative landscape. This week: Sprite — and a refresh that feels less like reinvention, and more like rediscovery. A Return...
by Orbit | Mar 19, 2026 | Blog, Brand, Rapid Reactions
Some brands respond to modern design trends by simplifying everything down to the bare minimum. Penguin Random House just did the opposite. Instead of flattening or reworking one of the most recognizable marks in publishing, they took their iconic penguin and asked a...
by Orbit | Mar 10, 2026 | Blog, Rapid Reactions
Every time Apple launches a product, the internet reacts like it’s reviewing a Formula One car. Benchmarks are dissected. RAM is scrutinized. Ports are counted like calories. But every once in a while, the conversation misses the point. Enter the MacBook Neo. Within...
