by Orbit | Jul 27, 2025 | Blog, Brand, Design, Designing the Multiverse
Welcome to Designing the Multiverse, where I imagine what iconic brands might look like in entirely different timelines — not just for fun (though, yes, it’s fun), but to see what creative lessons we can pull from the shift in context. When you place a modern...
by Orbit | Jul 26, 2025 | Blog, Design, DesignNova
DesignNova is where we take a deep dive into the stories and secrets behind iconic designs that shaped the world — a collision of creativity and culture, where history meets Helvetica and the grid gets glorified. The Brief In 1974, NASA was grappling with more than...
by Orbit | Jul 24, 2025 | Blog, Brand, Design
Design doesn’t just make things look good — it makes people feel seen. And when it comes to political movements, nothing is more powerful than a message that feels like it was made just for you. When New York Assemblymember Zohran Mamdani announced his run for mayor...
by Orbit | Jul 23, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 22, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jun 23, 2025 | Blog, Brand, Design, DesignNova
DesignNova is a monthly series from Orbit Studios that dissects iconic logos and the strategic design decisions behind them. We explore how these symbols transcend aesthetics to become integral to brand identity and user experience. The Genesis: A Playful Identity...