by Orbit | Sep 30, 2025 | Blog, Brand, Tiny Giants
Tiny Giants is a recurring series exploring micro brands — those sharp, niche, design-forward companies redefining what modern branding looks and feels like. Each post unpacks how one small-but-mighty brand stands out through identity, storytelling, and disruptive...
by Orbit | Sep 23, 2025 | Blog, Brand, Tiny Giants
Welcome to Tiny Giants, a recurring series where I dig into the fast-growing world of micro brands — those sharp, specific, often slightly unhinged little companies that know exactly who they are and aren’t afraid to show it. Each entry will focus on one brand,...
by Orbit | Sep 18, 2025 | Blog, Brand, Design, Designing the Multiverse
Welcome to another instalment of Designing the Multiverse, the series where brand identities slip into alternate dimensions, cultural filters, and aesthetic timelines. So far, we’ve imagined Barbie reimagined by Bauhaus, IKEA curated by Wes Anderson, and now—Spotify…...
by Orbit | Sep 8, 2025 | Blog, Brand, Orbit30
Orbit30 is a regular series where I look back at thirty years in the design industry—sharing the stories, surprises, and lessons that shaped my career. Some are small and funny, others are turning points. All of them are orbiting in my creative universe. The Story In...
by Orbit | Aug 28, 2025 | Blog, Design, DesignNova
DesignNova is Orbit Studios’ ongoing series exploring the stories and secrets behind iconic designs that shaped the world — where creativity meets history. When New York City teetered on the brink in the mid-1970s—plagued by financial crisis, crime, and grim...
by Orbit | Aug 26, 2025 | Blog, Brand, Design, Rapid Reactions
Rapid Reactions takes the latest brand pivots and breaks them down—strategy, execution, and the cultural static in between—served with a designer’s eye and a splash of snark. A bit of context (for the uninitiated) Cracker Barrel’s first logo (1969) was text-only. In...
