Tiny Giants: #3 – Brightland and the Branding of Modern Purity

by Orbit | Oct 14, 2025 | Blog, Brand, Tiny Giants

Tiny Giants is where I unpack design-driven micro brands that are redefining how we connect, consume, and communicate. These aren’t legacy brands with million-dollar budgets — they’re small companies doing smart, specific things with strategy and soul. This time, it’s...

Tiny Giants #2: Cadence and the Rise of Container-as-Brand

by Orbit | Oct 7, 2025 | Blog, Brand, Tiny Giants

Tiny Giants is where I unpack design-driven micro brands that are redefining how we connect, consume, and communicate. These aren’t legacy brands with six-figure ad budgets. They’re small companies doing smart, specific things — and this time, it’s a brand that...

Tiny Giants #1: Vacation® Sunscreen and the Art of the Branded Daydream

by Orbit | Sep 30, 2025 | Blog, Brand, Tiny Giants

Tiny Giants is a recurring series exploring micro brands — those sharp, niche, design-forward companies redefining what modern branding looks and feels like. Each post unpacks how one small-but-mighty brand stands out through identity, storytelling, and disruptive...

Tiny Giants: The Rise of Micro Brands and Why You Should Care

by Orbit | Sep 23, 2025 | Blog, Brand, Tiny Giants

Welcome to Tiny Giants, a recurring series where I dig into the fast-growing world of micro brands — those sharp, specific, often slightly unhinged little companies that know exactly who they are and aren’t afraid to show it. Each entry will focus on one brand,...

Designing the Multiverse: When Spotify Spun Wax

by Orbit | Sep 18, 2025 | Blog, Brand, Design, Designing the Multiverse

Welcome to another instalment of Designing the Multiverse, the series where brand identities slip into alternate dimensions, cultural filters, and aesthetic timelines. So far, we’ve imagined Barbie reimagined by Bauhaus, IKEA curated by Wes Anderson, and now—Spotify…...