by Orbit | Jun 4, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reaction,” a recurring series on Trajectory where I take a design-world deep dive into newly released visual identities — from rebrands to sports uniforms — with an eye for what works, what wobbles, and what should’ve stayed in the sketchbook. Today:...
by Orbit | Jun 3, 2025 | Advertising, Blog, Design, Sports
As the Stanley Cup Final faces off this week—with McDavid’s Oilers looking to end Canada’s 32-year drought against the defending champion Florida Panthers—it’s not just the players that have levelled up. So have the boards themselves. There was a time when...
by Orbit | May 27, 2025 | Advertising, Blog, Brand, Design, Rapid Reactions, Shopper Marketing
Rapid Reactions is a recurring series from Orbit Studios, offering unfiltered, real-time creative takes on the latest marketing and design campaigns in the wild. Consider it a pop-up critique booth from a team who’s been in the trenches—and lived to art direct another...
by Orbit | May 21, 2025 | Blog, Design, DesignNova
DesignNova is a monthly series from Orbit Studios exploring the stories and secrets behind the world’s most iconic designs—where creativity meets history. There are logos, and then there are movements. Some marks are merely identifiers, but others rise above—they...
by Orbit | May 18, 2025 | Blog, Design, Rapid Reactions
Sometimes design details are like paper cuts: small, frequent, and surprisingly painful. So, the fine folks at Engadget published a wishlist for Apple’s upcoming 2025 redesign. A lot of big asks: UI refinement, new AI features, better integration. All reasonable. But...
by Orbit | May 14, 2025 | Blog, Design, Illustration, Orbit30
Orbit30 is a monthly series that celebrates over 30 years of creative work—spotlighting standout projects from the archives, sharing behind-the-scenes stories, and reflecting on how each one shaped the journey. Some projects stay with you. Not just for how they turned...
