by Orbit | Jul 25, 2025 | Blog, Illustration, Orbit30
Orbit30 is a retrospective series looking back at the moments, clients, and creative forks in the road that shaped the orbit of my career. The goal isn’t nostalgia — it’s momentum. By reflecting on the projects that got me here, I’m laying the groundwork for what...
by Orbit | Jul 24, 2025 | Blog, Brand, Design
Design doesn’t just make things look good — it makes people feel seen. And when it comes to political movements, nothing is more powerful than a message that feels like it was made just for you. When New York Assemblymember Zohran Mamdani announced his run for mayor...
by Orbit | Jul 23, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 22, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 2, 2025 | Blog, Brand
Even great logos fall apart without systems. Here’s why your business needs brand guidelines — and how to build them (even after the fact). You’ve got a logo you love. It’s on your business cards, your building, maybe even the side of your delivery van. It’s been with...
by Orbit | Jun 26, 2025 | Blog, Orbit30
“We were a million bucks over budget, morale was shaky, and some of the designers had vanished behind Photoshop files and fake coffee cups. Enter the scrum. What happened next was one of the best leadership plays I’ve ever witnessed.” Welcome to another edition of...
