by Orbit | May 9, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reactions,” where I offer quick-hit brand critiques of new logo drops. These aren’t deep dives—just first impressions from a design-obsessed creative director with too many opinions and not enough time. Let’s go. Let’s start here: I actually like the...
by Orbit | May 8, 2025 | Blog, Design, Shopper Marketing
In a world of split-second decisions, design that speaks instantly is the difference between cart and pass. I recently came across a terrific piece on LinkedIn by Greg Wight called “Why No One Bought Pierogies: A Lesson in Shopper Psychology.” In it, he...
by Orbit | May 5, 2025 | Blog, News, Orbit30
There’s a moment in every launch sequence when you pause — not out of hesitation, but to check your bearings. To reflect. To breathe. Then: ignition. Orbit Studios officially went live this week, but its trajectory was set in motion 30 years ago. That’s how long I’ve...
by Orbit | Apr 26, 2025 | Blog, News
Thirty years ago, I graduated from Sheridan College with a portfolio full of big ideas and a head full of even bigger dreams. I didn’t know exactly where the creative path would take me — only that I couldn’t wait to start. I was already freelancing in those early...
by Orbit | Apr 25, 2025 | Blog, News
Welcome to the official launch of Orbit Studios! After months of sketching, planning, refining, and consuming a suspicious amount of coffee (purely for fuelling my creative process, of course), the new Orbit site is finally live. You’re looking at our brand-new home —...
