Oral Care Scale Program Project Description Mars Petcare scale program to drive an increase dry food sales by promoting the health benefits of feeding dry food to promote dental care. A hero logo lockup was developed to anchor the program. POS elements developed...
Home is Where the Cat Is Project Description Mars Petcare scale program to drive an increase in sales across three Mars brands using a contest activation. A hero logo lockup was developed to anchor the program. In-store POS tactics were developed as well as a full...
Whiskas Social Project Description A curated selection of Whiskas posts demonstrates Orbit’s multi-pronged content strategy—balancing fun lifestyle posts, brand-forward promotions, and informational pieces offering tips and pet care insights. Over time, the visual...
Misfits and Cesar Social Project Description Each brand had its own distinct voice and look—Orbit ensured that tone carried through every post. Cesar leaned soft, clean, and refined to appeal to small dog owners, while Misfits brought the bold: meme-driven, quirky,...
Jif Canadian Re-launch Project Description Headline, design and photo shoot art direction in support of a campaign to promote the return of the Jif brand to Canada. The program was so well-received, it was adapted into a TV spot using the same headline....
