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Designing for the Blink: Why Clarity Wins at the Shelf

Designing for the Blink: Why Clarity Wins at the Shelf

by Orbit | May 8, 2025 | Blog, Design, Shopper Marketing

In a world of split-second decisions, design that speaks instantly is the difference between cart and pass. I recently came across a terrific piece on LinkedIn by Greg Wight called “Why No One Bought Pierogies: A Lesson in Shopper Psychology.” In it, he...

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