by Orbit | May 18, 2025 | Blog, Design, Rapid Reactions
Sometimes design details are like paper cuts: small, frequent, and surprisingly painful. So, the fine folks at Engadget published a wishlist for Apple’s upcoming 2025 redesign. A lot of big asks: UI refinement, new AI features, better integration. All reasonable. But...
by Orbit | May 9, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reactions,” where I offer quick-hit brand critiques of new logo drops. These aren’t deep dives—just first impressions from a design-obsessed creative director with too many opinions and not enough time. Let’s go. Let’s start here: I actually like the...
