by Orbit | Jul 27, 2025 | Blog, Brand, Design, Designing the Multiverse
Welcome to Designing the Multiverse, where I imagine what iconic brands might look like in entirely different timelines — not just for fun (though, yes, it’s fun), but to see what creative lessons we can pull from the shift in context. When you place a modern...
by Orbit | Jul 24, 2025 | Blog, Brand, Design
Design doesn’t just make things look good — it makes people feel seen. And when it comes to political movements, nothing is more powerful than a message that feels like it was made just for you. When New York Assemblymember Zohran Mamdani announced his run for mayor...
by Orbit | Jul 23, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 22, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to Rapid Reactions — a recurring series where I critique newly unveiled design work from a professional’s lens. Part aesthetic breakdown, part brand analysis, all expert-level design critique. Whether it’s a sports uniform, a tech product, or a bold new...
by Orbit | Jul 2, 2025 | Blog, Brand
Even great logos fall apart without systems. Here’s why your business needs brand guidelines — and how to build them (even after the fact). You’ve got a logo you love. It’s on your business cards, your building, maybe even the side of your delivery van. It’s been with...
by Orbit | Jun 23, 2025 | Blog, Brand, Design, DesignNova
DesignNova is a monthly series from Orbit Studios that dissects iconic logos and the strategic design decisions behind them. We explore how these symbols transcend aesthetics to become integral to brand identity and user experience. The Genesis: A Playful Identity...
