by Orbit | Jun 4, 2025 | Blog, Design, DesignNova
DesignNova is Orbit’s monthly series exploring the world’s most iconic design work — from logos and visual systems to packaging and environments. We unpack the strategy, craft, and cultural impact behind the visuals that shape our world. It Didn’t Start with a Logo...
by Orbit | Jun 4, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reaction,” a recurring series on Trajectory where I take a design-world deep dive into newly released visual identities — from rebrands to sports uniforms — with an eye for what works, what wobbles, and what should’ve stayed in the sketchbook. Today:...
