by Orbit | Jun 5, 2025 | Blog
I’ve never been to a Pride parade. Not because I don’t care — quite the opposite. I support the LGBTQ2S+ community without hesitation or condition. I just don’t make it into the city much these days, and big events aren’t usually on my radar. But let me be clear: that...
by Orbit | Jun 4, 2025 | Blog, Design, DesignNova
DesignNova is Orbit’s monthly series exploring the world’s most iconic design work — from logos and visual systems to packaging and environments. We unpack the strategy, craft, and cultural impact behind the visuals that shape our world. It Didn’t Start with a Logo...
by Orbit | Jun 4, 2025 | Blog, Brand, Design, Rapid Reactions, Sports
Welcome to “Rapid Reaction,” a recurring series on Trajectory where I take a design-world deep dive into newly released visual identities — from rebrands to sports uniforms — with an eye for what works, what wobbles, and what should’ve stayed in the sketchbook. Today:...
by Orbit | Jun 3, 2025 | Advertising, Blog, Design, Sports
As the Stanley Cup Final faces off this week—with McDavid’s Oilers looking to end Canada’s 32-year drought against the defending champion Florida Panthers—it’s not just the players that have levelled up. So have the boards themselves. There was a time when...
