Welcome to Trajectory.
Stories, ideas and inspiration from a design studio in motion — featuring brand thinking, campaign breakdowns, client work and the occasional personal detour.
Orbit30: How I Stopped Worrying and Learned to Love the Scrum
We were a million bucks over budget, morale was shaky, and some of the designers had vanished behind Photoshop files and fake coffee cups. Enter the scrum. What happened next was one of the best leadership plays I’ve ever witnessed.
DesignNova: The Sonic Signal That Scaled — How Spotify’s Logo Became the Pulse of Digital Listening
Explore how Spotify’s logo transformed from a quirky emblem to a minimalist icon, embodying the brand’s journey and setting new standards in audio UX design.
Paint the Wall Red: Conjuring Creativity
What’s your red wall—and what would you do for a guaranteed 25% creativity boost?
Go Get That Piece of Paper
It’s graduation season. So here’s a little message to the ones in gowns and tassels—and maybe even more so to the ones on the fence about attending at all.
Rapid Reaction: Apple’s Liquid Glass: 80% Vibes, 20% UX
A shiny new UI that looks amazing in trailers, but forgets the fundamentals of usable design.
What Orbit Can Do for Your Brand This Summer
Orbit Studios offers three core services built to solve real creative challenges for businesses: BrandSprint, DesignInfinity, and SocialLift. This summer, we’re opening up space for new partnerships — here’s what those services look like and how they work.
Orbit30: The Mug That’s Never Held Coffee
A white ceramic Apple mug with the old rainbow logo—gifted to me at Christmas in 1995 by my first manager, Phil Marinucci. I’ve never once used it to drink from.
Instead, it’s held pens, X-Acto knives, Sharpies—tools of the trade—and quietly reminded me where it all began.
Pride Isn’t a Marketing Moment. It’s a Movement.
When brands show up for Pride without showing up for the people.
DesignNova: The Golden Arches — From Roadside Architecture to Global Icon
DesignNova is Orbit’s monthly series exploring the world’s most iconic design work — from logos and visual systems to packaging and environments. We unpack the strategy, craft, and cultural impact behind the visuals that shape our world.It Didn’t Start with a Logo The...
Rapid Reaction: Magic, Modernized — But That Logo Needs a Timeout
Orlando’s new visual identity blends nostalgia with polish — the uniforms are mostly a slam dunk, but the logo system? Let’s just say the spell wore off early.