Welcome to Trajectory.
Stories, ideas and inspiration from a design studio in motion — featuring brand thinking, campaign breakdowns, client work and the occasional personal detour.
That time I auditioned for Charlie Brown
In 2019, I auditioned for the role of Charlie Brown on a whim — not knowing that six years later, I’d be directing a full musical. Here’s the story of how one little part helped launch a bigger journey.
DesignNova: The $35 Icon That Transformed Global Branding
The Nike Swoosh is not just a logo. It’s a global symbol of ambition, momentum, and the modern myth of personal greatness.
Creative Survival: Why Art Directors Will Save Us All
In a world racing toward AI-everything, it turns out the most future-proof role in the creative industry might not be the one pushing pixels—but the one pushing vision. A week in, I’m finding out just how relevant the Art Director still is.
Rapid Reaction: Apple’s “a” Game Needs Work
You use the Notes app every day. But have you looked at it? Like really looked at it? Specifically, at that single-storey “a” that just… floats there like a misplaced doodle in an otherwise serious typeface. It’s time we talk about it.
Orbit30: Havin’ a Baby (2002)
Orbit30 takes a look back at standout creative work from the past 30+ years, with one that checks all the boxes: a retro baby shower invite I designed in 2002 for a very special client—my wife. It was playful, personal… and even picked up an award along the way.
Rapid Reactions: The Utah Mammoth Brand Identity
A new NHL franchise. A new name. A new identity. And an all-too-familiar shade of “black for black’s sake.” Utah’s new branding drops with a mammoth-shaped shrug.
Designing for the Blink: Why Clarity Wins at the Shelf
This pierogi story is a great real-world reminder that no matter how great your product is, it won’t sell itself. Not in an environment where people make choices with their eyes first.
Orbit30: Looking back to power what comes next
Celebrating 30 years of creative momentum — and sharing what’s next for Orbit Studios.
Trajectory is go for launch
Orbit Studios has officially launched! Trajectory is your invitation into the journey — creative wins, lessons learned, and behind-the-scenes stories from theatre, comics, and life as a working creative. Subscribe to follow along!
And, we have lift off!
Follow along with Trajectory as Orbit Studios shares updates, creative insights, deep dives into design and branding, and a few personal dispatches from the journey.