Welcome to Trajectory.
Stories, ideas and inspiration from a design studio in motion — featuring brand thinking, campaign breakdowns, client work and the occasional personal detour.
Go Get That Piece of Paper
It’s graduation season. So here’s a little message to the ones in gowns and tassels—and maybe even more so to the ones on the fence about attending at all.
Rapid Reaction: Apple’s Liquid Glass: 80% Vibes, 20% UX
A shiny new UI that looks amazing in trailers, but forgets the fundamentals of usable design.
What Orbit Can Do for Your Brand This Summer
Orbit Studios offers three core services built to solve real creative challenges for businesses: BrandSprint, DesignInfinity, and SocialLift. This summer, we’re opening up space for new partnerships — here’s what those services look like and how they work.
Orbit30: The Mug That’s Never Held Coffee
A white ceramic Apple mug with the old rainbow logo—gifted to me at Christmas in 1995 by my first manager, Phil Marinucci. I’ve never once used it to drink from.
Instead, it’s held pens, X-Acto knives, Sharpies—tools of the trade—and quietly reminded me where it all began.
Pride Isn’t a Marketing Moment. It’s a Movement.
When brands show up for Pride without showing up for the people.
DesignNova: The Golden Arches — From Roadside Architecture to Global Icon
DesignNova is Orbit’s monthly series exploring the world’s most iconic design work — from logos and visual systems to packaging and environments. We unpack the strategy, craft, and cultural impact behind the visuals that shape our world.It Didn’t Start with a Logo The...
Rapid Reaction: Magic, Modernized — But That Logo Needs a Timeout
Orlando’s new visual identity blends nostalgia with polish — the uniforms are mostly a slam dunk, but the logo system? Let’s just say the spell wore off early.
The Boards Are Alive: How the NHL’s Digital Dasherboards Became Broadcast MVPs
What began as a distracting experiment has transformed into a dynamic, immersive element of the NHL viewing experience. Let’s explore how digital dasherboards went from eyesore to essential.
Rapid Reaction: It Has To Be Kerned™
Kraft Heinz’s latest summer campaign is a masterclass in lazy branding and sloppy execution. From egregious type crimes to amateur Photoshop, it’s the kind of work that makes seasoned creatives wince—and wonder how it ever got approved.
The Dispatch: Campaigns, Card Stock & Caesars, Oh My!
Summer 2026 starts now, a luxe mail delivery, and new stars light up the designverse.