Whiskas Social

Project Description

A curated selection of Whiskas posts demonstrates Orbit’s multi-pronged content strategy—balancing fun lifestyle posts, brand-forward promotions, and informational pieces offering tips and pet care insights. Over time, the visual style remained consistent yet flexible, adapting to trends and seasonal moments (like matching the Facebook cover image to themed campaigns).

As budgets expanded, Orbit helped guide Whiskas into the world of short-form video. A seasonal highlight was “’Twas the Night Before Catmas,” a whimsical animated holiday storybook Orbit concepted and art directed—complete with voice talent, custom illustrations, and boosted placement to drive engagement.

The campaign was supported by a series of 6-second, product-forward lifestyle videos—quick, punchy, and aligned with Whiskas’ growing focus on RTBs (reasons to believe). While Orbit didn’t produce video in-house, our creative direction and storyboarding led each asset from brief to final cut.