Sobeys Summer Campaign
Project Description
Orbit rescued this campaign when the client discovered during rollout that there were potential issues with print production—and it turns out they were less than thrilled with the creative, anyway. We stepped in and re-worked the visuals and colour palette to create a bright and in your face and summery in-store thematic, creating a range of POS signage and display elements.
Project Details
Client: Sobeys
Date: 2014
Holiday Campaign
Based on the success of the Summer campaign, Orbit was awarded the Holiday in-store campaign for Sobeys and it was another hit! Seen here are examples of the thematic on large checkout signs and recipe cards.