Ristorante Digital
Project Overview
Orbit partnered with Jamz Marketing on a digital campaign for Ristorante, a premium frozen pizza brand under Riviana Foods. The work was executed on behalf of experiential marketing agency Brand Momentum, who needed fast, strategic creative—but lacked the internal design capacity to deliver.
Working closely with Jamz, Orbit became the go-to design lead—developing and executing multiple campaigns with speed and polish. This particular campaign focused on Spring 2025, leveraging the AdAdapted platform to reach consumers directly inside shopping list apps with click-to-cart functionality.
The goal: deliver a campaign that felt premium, seasonally fresh, and on-brand, while also reflecting Canadian sourcing values at a time of heightened national pride in food production.
The flexibility and fast pace of this collaboration made it a textbook example of DesignInfinity—Orbit’s retainer-based design service for ongoing creative needs with high expectations and low drama.
Project Details
Client: Jamz Marketing
Brand: Dr. Oetker Ristorante Pizza
Date: 2025
Tactics: Digital Advertising Campaign
Design Highlight: Concept Presentation
Orbit presented three distinct creative directions to the client—each rooted in brand strategy and seasonal insight:
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Spring Freshness: A lifestyle concept using lilac branches and soft natural tones to evoke the season.
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Elevated Everyday: A clean, top-down tabletop shot with premium plating and bright natural light—focusing on the elevated restaurant-at-home positioning of the Ristorante brand.
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Skip the Flip: A humorous backyard BBQ twist, suggesting pizza as a smarter, quicker alternative to firing up the grill.
Includes: Concept boards for all three pitch directions
Design Highlight: Final Campaign Creative
The client selected the Elevated Everyday concept, leaning into the clean, refined aesthetic while still offering a fresh angle compared to past campaigns. Orbit adapted the final creative into multiple ad formats for the AdAdapted platform—optimized for mobile-first engagement and shopper intent moments.
The designs were asked to feature a Made in Canada badge, reflecting emerging consumer interest around domestic production in the face of international tariff tension.
Includes: Final ad creative across AdAdapted formats
Business Impact
Orbit delivered a complete, polished digital campaign under tight timelines—giving the agency and their client confidence, speed, and creative leadership without the overhead of a larger design team.
It’s exactly the type of embedded, senior-led collaboration DesignInfinity was built for: efficient, strategic creative support that elevates the work and reduces the friction.