Pykrete Games Identity
Project Overview
Pykrete Games—a new indie game studio based in Halifax, NS—needed a credible, professional identity fast. Founder Adam Bishop had been using a DIY logo that no longer fit the level of polish required as he prepared to launch both his corporate website and his first commercial game on Steam.
The name “Pykrete” comes from an obscure WWII-era invention: a surprisingly strong building material made of ice and wood pulp. Adam wanted the brand to reflect a similar idea—unexpected strength, clever resourcefulness, and a touch of the unconventional.
Orbit stepped in to develop a bold, memorable identity that would signal legitimacy to gamers, potential partners, and platform gatekeepers alike—all within a one-week turnaround. This is exactly the kind of scenario that inspired our BrandSprint service: strategic brand design done fast, without cutting corners.
Project Details
Client: Adam Bishop
Brand: Pykrete Games, Championship Wrestling Promoter
Date: 2021
Tactics: Brand Identity, Logo Design
Design Highlight: Concept Exploration
Orbit delivered three highly polished concept directions, each exploring a different brand personality—ranging from minimal tech to playful narrative. The selected concept features a bold gaming controller frozen in a block of ice—subtle water pooling at the base—capturing the startup’s unconventional strength with a visual that’s fun and unexpected.
Includes: Full concept board with 3 initial logo directions
Design Highlight: Final Identity
The final logo is a bold, all-caps wordmark paired with the controller-in-ice icon—fun, strong, and distinct. We refined the colour palette to cool, icy blues and provided a complete identity suite including:
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Full-colour and one-colour logo versions
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Horizontal and vertical layouts
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Light and dark background options
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A simplified small-use version for embroidery, favicons, etc.
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Complete logo file package (.ai, .eps, .jpg, .png) with usage guide
Includes: Logo showcase + file suite overview grid
Design Highlight: Game Logo Add-On
As a follow-up, Orbit also designed a game logo for Pykrete’s debut title: Championship Wrestling Promoter, launching on Steam. The game puts the player in the shoes of a behind-the-scenes promoter—setting up matches, managing wrestlers, and letting the events play out in simulation style.
We designed a championship belt-style logo, inspired by vintage wrestling design and WWE-style iconography, giving the game a fun and instantly recognizable look distinct from the studio’s corporate brand.
Includes: Game logo artwork
Business Impact
This project delivered exactly what the client needed, exactly when they needed it. A credible visual identity to support game launch and business development, built quickly and cleanly by senior talent without the overhead of a large agency or the risk of junior execution.
With BrandSprint, Pykrete was able to level up their brand—and hit the go-to-market button with confidence.