Misfits and Cesar Social

Project Description
Each brand had its own distinct voice and look—Orbit ensured that tone carried through every post. Cesar leaned soft, clean, and refined to appeal to small dog owners, while Misfits brought the bold: meme-driven, quirky, and unapologetically irreverent. Each brand’s visual identity was carefully maintained, even across evolving content types.
Includes: 3 Cesar posts (elegant, breed-focused), 3 Misfits posts (meme-style, playful promos)
Project Details
Client: Mars Petcare
Date: 2015 — 2018