MadeGood Digital
Project Overview
MadeGood, a popular snack brand known for their organic granola bars and minis, first engaged Orbit to help build out digital assets for a summer campaign using photography from their U.S. agency. Their Canadian in-house team lacked the capacity—and senior design skill set—to translate those visuals into fully realized, high-performing ads.
What began as one-off support quickly evolved into an ongoing creative retainer. Over the course of nearly a year, Orbit provided design services for a series of digital campaigns, including Amazon Prime Day, Back-to-School, and Fall initiatives, along with supporting email newsletters.
This was a classic example of the DesignInfinity service model: flexible, on-demand senior design support embedded with your team—delivering consistent, professional creative work across channels without the overhead of an agency.
Project Details
Client: Riverside Naturals Inc.
Brand: MadeGood
Date: 2023 – 2024
Tactics: Digital Ads, Social Media, Email Design
Design Highlight: Summer Digital Ads (Meta, DTC, Programmatic)
Using assets from the U.S. agency, Orbit crafted a range of digital ads tailored to specific tactics—retargeting, direct-to-consumer, and broader programmatic placements. With no need for hand-holding or micromanaging, the MadeGood marketing team could rely on senior-level execution that was fast, on-brand, and fully autonomous.
Includes: MadeGood Summer campaign ad suite
Design Highlight: Amazon Prime Day
Following the success of the summer campaign, Orbit expanded the brand’s digital presence with Amazon Prime Day-specific ads—adapting the tone and visuals to reflect the urgency and promotional nature of the retail event, while keeping the branding consistent across platforms.
Design Highlight: Back-to-School Campaign & Contest
For the September push, Orbit developed MadeGood’s Back-to-School campaign: a mix of branded digital ads and a separate bilingual contest activation encouraging consumers to nominate teachers for a school supply giveaway. Orbit handled both English and French executions, including creative for each campaign’s celebrity spokesperson.
Includes: BTS ad suite + contest creative (EN/FR)
Design Highlight: Fall Digital Campaign
Orbit continued to extend the MadeGood brand through fall-themed creative—developing another set of digital ad variations that visually evolved the brand through seasonal cues while maintaining campaign consistency.
Includes: Fall campaign digital ad suite
Design Highlight: Email Campaigns
Orbit also handled email design for multiple MadeGood marketing pushes—building branded layouts that included animated elements (e.g., playful GIFs) to support product launches, seasonal promotions, and contest announcements. These emails struck the perfect tone: clean, fun, and snackable.
Includes: 3 on-brand email samples with animation
Business Impact
Orbit filled a critical creative gap at a pivotal time—offering MadeGood a flexible, cost-effective alternative to a full agency or cobbled-together freelance support. The continuity of working with one seasoned creative partner allowed the brand to move quickly, stay consistent, and maintain high-quality output without added complexity.
It’s the kind of efficient, full-spectrum design partnership that DesignInfinity was built for.