Globe Productions
Project Overview
Globe Productions is a non-profit community theatre group producing high-quality musicals in Halton Hills for over 40 years. As a long-time performer and supporter of the organization, Orbit provides creative services to support Globe’s mission—making theatre accessible, exciting, and professional.
This partnership is the blueprint for Orbit’s DesignInfinity service tier—ideal for organizations needing end-to-end creative support across multiple initiatives or campaigns throughout the year. With three major productions annually, Globe requires brand-aligned, audience-grabbing creative that works across print, digital, and social platforms to drive ticket sales and community engagement.
For each show, Orbit provides complete creative direction—from logo design to posters, social graphics, digital ads, and print programs—ensuring every touchpoint is not only on-brand but compelling, consistent, and conversion-focused.
Project Details
Client: Globe Productions
Brands: Various Musicals
Date: 2015 — current
Tactics: Branding, Posters/Postcards, Programs, Social Media, Digital Advertising
Design Highlight: Theatrical Branding
Each production gets its own unique visual identity, starting with a show logo that sets the tone. Whether reworking licensed assets or developing entirely new creative from scratch, Orbit ensures every logo feels professionally produced and instantly recognizable. These logos anchor all promotional efforts while still aligning with Globe’s overarching visual identity.
Includes: Logo grid demonstrating range and consistency
Design Highlight: Posters with Presence
Orbit creates multiple poster styles per show—tailored for different spaces and uses—all with consistent Globe-branded footer elements that reinforce the theatre’s identity. The goal is to capture the personality of the production while maintaining clear, legible ticketing details across every variation.
Includes: Posters from several productions
Design Highlight: Print Collateral Suite
For each show, Orbit produces a full set of print-ready materials including large-format posters, promotional postcards for distribution at local businesses, and a printed program design for audiences. These pieces combine theatrical flair with layout discipline, reinforcing both the Globe brand and the show’s own visual identity.
Includes: Poster, postcards, full program spread
Design Highlight: Social & Digital Toolkit
Orbit also builds out digital assets designed for engagement and shareability. This includes promotional posts for Facebook and Instagram, a series of cast spotlight posts to humanize the production and help boost final ticket sales, Facebook cover graphics, website visuals, and digital ads formatted for local signage networks.
Includes: Show graphic series, cast promos, digital ad previews
Design Highlight: One Show, Full Campaign
Show publicity materials from The Mystery of Edwin Drood demonstrates how these pieces work together to showcase a fully integrated campaign rollout. From initial logo concept through to print collateral, social, and digital ads, the brand story remains cohesive—building anticipation, trust, and ultimately, conversions.
Includes: End-to-end sample from The Mystery of Edwin Drood
Business Impact
Orbit’s design work has become an essential driver of ticket sales and community recognition for Globe Productions. With a polished, cohesive presence across print and digital, each show reaches broader audiences and makes a stronger impression—helping Globe remain a beloved, professional-caliber presence in the local arts scene.
More importantly, this kind of long-term, campaign-based creative partnership is exactly what DesignInfinity was built for—seamless, strategic support that builds momentum over time.