Welcome to Trajectory.
Stories, ideas and inspiration from a design studio in motion — featuring brand thinking, campaign breakdowns, client work and the occasional personal detour.
Rapid Reactions: The Utah Mammoth Brand Identity
A new NHL franchise. A new name. A new identity. And an all-too-familiar shade of “black for black’s sake.” Utah’s new branding drops with a mammoth-shaped shrug.
Designing for the Blink: Why Clarity Wins at the Shelf
This pierogi story is a great real-world reminder that no matter how great your product is, it won’t sell itself. Not in an environment where people make choices with their eyes first.
Orbit30: Looking back to power what comes next
Celebrating 30 years of creative momentum — and sharing what’s next for Orbit Studios.
Trajectory is go for launch
Orbit Studios has officially launched! Trajectory is your invitation into the journey — creative wins, lessons learned, and behind-the-scenes stories from theatre, comics, and life as a working creative. Subscribe to follow along!
And, we have lift off!
Follow along with Trajectory as Orbit Studios shares updates, creative insights, deep dives into design and branding, and a few personal dispatches from the journey.