Welcome to Trajectory.
Stories, ideas and inspiration from a design studio in motion — featuring brand thinking, campaign breakdowns, client work and the occasional personal detour.
Rapid Reaction: Boston Rewinds the Tape — And Gets It Right
The Boston Bruins just made their long-overdue return to form — and this time, they brought the right kind of baggage from the ’80s with them.
Your Brand Guidelines Are Missing. Here’s Why That Matters.
Brand guidelines aren’t just for big companies. They’re what turn a logo into a system, and a system into a brand. Here’s why they’re the missing link in your marketing — and what to do if you never got them in the first place.
Orbit30: How I Stopped Worrying and Learned to Love the Scrum
We were a million bucks over budget, morale was shaky, and some of the designers had vanished behind Photoshop files and fake coffee cups. Enter the scrum. What happened next was one of the best leadership plays I’ve ever witnessed.
DesignNova: The Sonic Signal That Scaled — How Spotify’s Logo Became the Pulse of Digital Listening
Explore how Spotify’s logo transformed from a quirky emblem to a minimalist icon, embodying the brand’s journey and setting new standards in audio UX design.
Paint the Wall Red: Conjuring Creativity
What’s your red wall—and what would you do for a guaranteed 25% creativity boost?
Go Get That Piece of Paper
It’s graduation season. So here’s a little message to the ones in gowns and tassels—and maybe even more so to the ones on the fence about attending at all.
Rapid Reaction: Apple’s Liquid Glass: 80% Vibes, 20% UX
A shiny new UI that looks amazing in trailers, but forgets the fundamentals of usable design.
What Orbit Can Do for Your Brand This Summer
Orbit Studios offers three core services built to solve real creative challenges for businesses: BrandSprint, DesignInfinity, and SocialLift. This summer, we’re opening up space for new partnerships — here’s what those services look like and how they work.
Orbit30: The Mug That’s Never Held Coffee
A white ceramic Apple mug with the old rainbow logo—gifted to me at Christmas in 1995 by my first manager, Phil Marinucci. I’ve never once used it to drink from.
Instead, it’s held pens, X-Acto knives, Sharpies—tools of the trade—and quietly reminded me where it all began.
Pride Isn’t a Marketing Moment. It’s a Movement.
When brands show up for Pride without showing up for the people.